Bill Blyth joined BRMB as a trainee in 1970. He became company statistician in 1973 and amongst other things. he redesigned the NRS sampling technique. He joined MIL in 1974 as their statistician subsequently becoming a director in 1976. Whilst at MIL he specialized in the design of large scale quantified surveys both in consumer, industrial and agri-chemical research. He joined Audits of Great Britain in 1 982 as joint General Manager of the TCPI/PPI. He became Research Director in 1986. When not working, he is currently Chairman of the Market Research Society.