Robert Passikoff is president of Brand Keys, Inc., a New York-based brand and customer loyalty research consultancy. His company has developed research and brand positioning programmes for such diverse clients as Citibank, Burger King, Toyota, Canon, American Express, AVIS, the NFL, L'Oréal, Apple, Symantec, P&G, the New York Times and the Chrysler Corporation.
robertp@brandkeys.com