Chris Hackley is professor of marketing at Royal Holloway, University of London. His new book Advertising and Promotion: Communicating Brands is published by Sage.
Chris.Hackley@rhul.ac.uk
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Chris Hackley is professor of marketing at Royal Holloway, University of London. His new book Advertising and Promotion: Communicating Brands is published by Sage. Chris.Hackley@rhul.ac.uk |