EphronNY@aol.com
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Erwin Ephron is widely
acknowledged as the father of 'recency', a scheduling strategy that
jettisoned old school notions of frequency planning in favour of
advertising schedules that seek broad and continuous reach. Erwin is a
founder of Ephron, Papazian & Ephron Inc., a New York-based media
consultancy. EphronNY@aol.com |