David Reibstein

David J. Reibstein is an associate professor of marketing at The Wharton School, University of Pennsylvania. Prior to joining the Wharton faculty, he was an assistant professor at Harvard Business School. He received his Ph.D. from Purdue University.

Dr. Reibstein's research has appeared in the Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Journal of Marketing, Harvard Business Review, and numerous other publications. He also coauthored Cases in Marketing Research, published by Prentice–Hall, Inc., in 1983. He has focused on marketing research methods and modeling, segmentation, and brand choice processes.

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