Joseph Plummer

Joseph T. Plummer is executive vice president and director of research services at Young & Rubicam USA, and is a member of the board of directors. He is based at Young & Rubicam New York.

Prior to becoming Y&R's research director in March 1979, Mr. Plummer had been with the Leo Burnett Co. in Chicago where he was senior vice president and research director.

Dr. Plummer holds a B.A. degree from Westminster College (PA) and both M.A. and Ph.D. degrees in communications from Ohio State University. He is on the editorial boards of the Journal of Marketing, Journal of Advertising, Journal of Advertising Research, Journal of Broadcasting, and Journal of Business Research. He is a frequent contributor to these and other research and marketing publications.

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