Gillian Oakenfull

Gillian Oakenfull is an assistant professor of marketing at Richard T. Farmer School of Business at Miami University. She received her Ph.D. from the University of Houston. Her research interests include brand equity management and marketing to subcultures and minority groups. Her work has been published in the Journal of Advertising Research and the Journal of Global Marketing. She currently serves as Co-Director of Project Society 2000, a program funded by the Richard T. Farmer Endowment to address sociocultural issues in marketing in the new millenium.

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