Wei-Na Lee

Wei-Na Lee received both her Ph.D. in communications and her MS. in advertising from the University of Illinois at Urbana–Champaign. Her M.A. in journalism is from the University of Wisconsin–Madison. Dr. Lee’s research is in the area of cross–cultural consumer behavior with special emphasis on acculturation in a multicultural environment. Her research articles have appeared in the Journal of Advert/sing, Journal Of Advertising Research, International Journal of Advertising, Journal of Business Research, and Psychology & Marketing, among others. Dr. Lee is a Research Fellow of the American Academy of Advertising and the recipient of several research awards. Dr. Lee currently is the Executive Director of the Office of Survey Research at the University of Texas at Austin.

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