Betsy Gelb

Betsy Gelb is a professor in the department of marketing and entrepreneurship in the Bauer College of Business at the University of Houston. She received her M.B.A. and Ph.D. from the University of Houston. Her research interests include marketing strategy, advertising, and health–care marketing. Her work has been published in such journals as the Harvard Business Review, Journal of Marketing, Journal of Consumer Research, Journal of Advertising, and Journal of Advertising Research.

http://www.warc.com