Paul Farris

Paul W. Farris is professor of business administration at The Colgate Darden Graduate School of Business Administration, University of Virginia, where he teaches advertising management and marketing. He holds a B.S. in business economics from the University of Missouri, a M.B.A. from the University of Washington, and a D.B.A. from the Harvard Business School. His work experience includes assignments in account management for the Lintas advertising agency and product management for Unilever.

Professor Farris' publications include articles in the Journal of Marketing, Harvard Business Review, Management Science, and the Journal of Advertising Research. He is coauthor of The Advertising Controversy, a book on the economic effects of advertising.

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