Peter Dacin

Peter Dacin is an associate professor in the department of marketing, Mays College of Business Administration and Graduate School of Business, Texas A&M University. He received his Ph.D. from the University of Toronto. His primary research focus is on understanding how marketing strategies and tactics affect brand equity and other consumer–based brand judgments. His work has been published in the Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, and the Journal of Personal Selling and Sales Management.

http://www.warc.com