Michael Harvey

GuinnessUDV

After an early career in market research, Michael moved into advertising.  In 1997, he became Global Planning Director for Guinness and is now Global Planning Director for the newly merged GuinnessUDV.  He has won a Gold in the APG Creative Planning Awards, won the Best Use of Research prize at the Marketing Design Awards and is one of the co-authors of the latest edition of the APG's How to Plan Advertising.