Joyce M. Wolburg is an assistant professor in the department of advertising and public relations at Marquette university. Her research has been published in the Journal of Advertising, the Journal of communication, Journalism and Mass Communication Quarterly, Research in Marketing, and other peer–reviewed journals. She is currently co–authoring an advertising text. Her research interests include psychographics, issues surrounding the advertising of alcohol, and cultural values depicted in advertising. She received her Ph.D. from the university of Tennessee, Knoxville.