John Rossiter

John R Rossiter is research professor of marketing at the university of Wollongong, Australia. He holds a B. Psych. (Hons) from the University of Western Australia, an M. Sc. from UCLA, and a Ph.D. from the University of Pennsylvania. Professor Rossiter has published numerous articles on consumer behavior and advertising in journals such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Advertising, and Journal of Advertising Research and is co–author with Larry Percy of the textbook Advertising Communications & Promotion Management.

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