Jikyeong Kang

Jikyeong Kang is a senior lecturer of marketing at Manchester Business School at the University of Manchester in the U.K She received her Ph.D. at the University of Minnesota. Her teaching interests are consumer behavior and marketing strategies. She has published in the Journal of Small Business Management, the International Journal of Retail and Distribution Management, the International Journal of commerce and Management, the Journal of Personal selling and Sales Management, the Journal of current Issues and Research in Advertising, the Journal of shopping center Research, and Family and consumer Science Research Journal.

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