Tom Agee is a senior lecturer of marketing at the University of Auckland, New Zealand. He established the country's first degree in advertising in 1994 while Head of the School of Marketing and Advertising at the Auckland University of Technology. He has more than 25 years experience in virtually every facet of advertising, having worked with agencies both in New Zealand and the United States, where he was a founding partner of Finnegan & Agee, Richmond, Virginia. He actively consults on marketing communication issues with national advertisers and government departments.