Yutaka Mizuno

Yutaka Mizuno is a professor of marketing in the Faculty of Design, Management and Technology at Kyoto Institute of Technology in Japan. Before he joined the Institute, he had worked in industry for more than 20 years at Dentsu Inc. in Tokyo, where he was in charge of Research and Development for advertising and lifestyle studies. He has written more than 60 papers and articles that have been published in Advertising Science (Japan Academy of Advertising, the Journal of Marketing and Distribution (The Japan Society of Marketing and Distribution), Japan Marketing Journal (Japan Marketing Association), and Bulletin of Nikkei Advertising Research Institute, among others.