Carrie La Ferle is an assistant professor in the department of advertising at Michigan State University. She received her Ph.D. in advertising from the University of Texas at Austin; an M.A. in advertising from Michigan State University; and a B.A. in sociology from the University of Western Ontario. Her research interests include cross–cultural/international consumer behavior and consumer role socialization as well as each area in relation to the internet. Dr. La Ferle's work has been published in the Journal of Advertising Research, the International Journal of Advertising, the Journal of Current Issues and Research in Advertising, and Gazette: The International Journal For Communication Studies, among others. Prior to her career in academia, Dr. La Ferle obtained industry–related experience in Canada, the United States, and Japan.