George M. Zinkhan is the Coca–Cola Professor of Marketing at the University of Georgia. He received his Ph.D. from the University of Michigan. In the 1990s, he served a four–year term as editor of the Journal of Advertising and a three–year term as book review editor for the Journal of Marketing. Two of his recent co–authored books are Electronic Commerce: A Strategic Perspective (Dryden, 2000) and Consumers (McGraw Hill/Irwin, 2002).
gzinkhan@terry.uga.edu