Priscilla LaBarbera is associate professor of marketing at New York University's Stern School of Business where she teaches courses in marketing and advertising management. During the early 1980s she pioneered the application of time compression to radio and television commercials, which has since become the industry standard in the production of broadcast commercials. Professor LaBarbera is also a consultant and lecturer in the United States and abroad. Among her specialties is the application of the Myers-Briggs Type Indicator in the context of advertising and corporate venturing. She is the co-author of Marketing 2000 and Beyond and her work has appearaed in numerous publications including the Journal of Marketing, Journal of Marketing Research, Management Science, and Journal of Advertising Research. Professor LaBarbera received the New York University Excellence in Teaching Award in 1984 and the New York University Distinguished Teaching Medal in 1997. She has been designated as a Stern Teaching Excellence Fellow.