Paul E. Green

In the 1970s Paul E. Green was S.S. Kresge professor of marketing at the Wharton School, University of Pennsylvania. Dr. Green’s research interests were in measurement and multivariate analysis of marketing data. He was co–author of several books and numerous articles on marketing, including 'Applied Multidimensional Scaling: A Comparison of Approaches and Algorithms,' with V.R. Rao.

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