T. Bettina Cornwell

T. Bettina Cornwell (Ph.D., The University of Texas) is Reader in Marketing at the University of Queensland, Brisbane, Australia, having previously held the position of professor at the University of Memphis in the United States. Her research focuses on promotion and consumer behavior, especially with regards to international and public policy issues. Other articles on the topic of sponsorship-linked marketing have recently appeared in the Journal of Advertising, the Journal of Consumer Affairs, Sport Marketing Quarterly, and the International Journal of Sports Marketing and Sponsorship.



http://www.warc.com
© Advertising Research Foundation

.