Steuart Henderson Britt

In the 1960s Steuart Henderson Britt was a psychologist at Northwestern University—concurrently professor of marketing in the Graduate School of Business and professor of advertising in the Medill School of Journalism. He was the editor of the Journal of Marketing from 1957 to 1967, and he has authored and edited a great many books and articles. Two of his books last year were Do Advertising Agencies Train Trainees?, published by the American Association of Advertising Agencies; and a complete revision of his book with Harper W. Boyd, Jr., Marketing Management and Administrative Action, published by the McGraw-Hill Book Company.

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