Klaus Backhaus

Klaus Backhaus is professor of marketing and head of the Department of Business-to-Business Marketing at the Westfaelische Wilhelms-University of Muenster, Germany and Honorary Professor of Technology Management at the Technical University of Berlin, Germany. He received his Ph.D. in business administration from the University of Bochum, Germany. His main research interests are in international marketing, business-to-business marketing, and marketing research. His research has appeared in Industrial Marketing Management, the Journal of Business Research, the Journal of Business-to-Business Marketing, and many other journals.