Abhilasha Mehta is director of research at Gallup & Robinson Inc., Pennington, New Jersey. Before joining G&R in 1993, Abby was assistant professor of advertising at the Newhouse School of Public Communications, Syracuse University. Her research interests include advertising processing and consumer psychology. She has published widely and is an active speaker at industry as well as academic conferences. Recent publications include work onadvertising response modeling and celebrity advertising. Dr. Mehta holds a Ph.D. in social psychology from Syracuse University.