George S. Low

GEORGE S. LOW is an assistant professor in the marketing department of the M. J. Neeley School of Business at Texas Christian University in Fort Worth, Texas. His Ph.D. in marketing is from the University of Colorado-Boulder. He also received an M.B.A. from the Ivey School of Business, University of Western Ontario, and a B.A. in advertising from Brigham Young University. He spent four years as a media planner with MacLaren McCann Advertising (Canada). His research focuses on integrated marketing communications management and has been published in the Journal of Marketing Research, the Journal of Retailing, Marketing Management, and the Marketing Science Institute's working paper series.