Cynthia M. Friary is an assistant professor in the department of advertising at the University of Missouri – Columbia. Her research focuses on defining the viewing habits and behaviors of specific markets and segments in order to determine through what media they can be reached and through what outlets the advertisement can best be distributed. She is also interested in assessing how media images influence viewer affect, information processing, and consumer behavior.
Her main focus is to understand the wants, desires, thoughts, concerns, motivating forces, and ideas of the consumer. It is her desire to develop, refine, and evaluate advertising messages and see how those messages affect the consumer.
frisbyc@missouri.edu