Jon D. Reast

 

Jon D. Reast is a Lecturer in Marketing at Leeds University Business School. He started his career in marketing management at Reckitt & Colman, Kraft General Foods and Fisons, before moving into academia. Jon is now Programme Director for the MSc International Marketing Management and MA Advertising and Marketing degree programmes. His research specialisations include relationship marketing and value chain cooperation strategies, consumer trust and brand extension. Jon has recently published in Long Range Planning and Journal of Marketing Management, and has consulting experience within financial services and industrial marketing.