Michael Ewing

Michael T. Ewing, Ph.D., is an Associate Professor in the School of Marketing at Curtin University of Technology in Perth, Western Australia. Prior to that, he was marketing research manager for Ford Motor Company in South Africa. His research has appeared in such publications as the International Journal of Advertising, the Journal of the Academy of Marketing Science, the Journal of Advertising Research, the Journal of Business Research and Business Horizons. He serves on the editorial boards of a number of journals, including the Journal of Advertising Research.