Michael
T. Ewing, Ph.D., is an Associate Professor in the School of Marketing at Curtin
University of Technology in Perth, Western Australia. Prior to that, he was
marketing research manager for Ford Motor Company in South Africa. His research
has appeared in such publications as the International Journal of Advertising,
the Journal of the Academy of Marketing Science, the Journal of
Advertising Research, the Journal of Business Research and Business
Horizons. He serves on the editorial boards of a number of journals,
including the Journal of Advertising Research.