Martin Evans is Professor of Marketing and Director of the Bristol Business School Research Unit in Marketing. He previously held professorial posts at the universities of Portsmouth and Glamorgan and other academic positions at Cardiff Business School and Newcastle Polytechnic. Prior to that he worked at Hawker Siddeley and as a consultant to a variety of organisations for over 25 years. He has published over 100 papers and eight books, mostly in the areas of marketing research and information, consumer behaviour and direct marketing. He founded the Direct Marketing Research Consortium, which is a grouping of collaborative researchers at the universities of Cardiff, Glamorgan, Bath and Portsmouth. He is an academic prize winner at the Academy of Marketing and International Conference of Marketing Communications.