John Ryans is the Bridgestone Professor of International Marketing at Ken State University. He is an AD.B.A. graduate of Indiana University. He has published more than twenty books and monographs and many journal articles and conference papers. His articles have appeared in publications such as Harvard Business Review and Journal of Advertising Research. John Ryans is a Fellow of the Academy of International Business and the Global Marketing Contributing Editor for Marketing Management an A.M.A publication.