Dr Avinandan Mukherjee

Dr Avinandan Mukherjee is an assistant professor of marketing at the Indian Institute of Management, Calcutta, India. HE is currently a visiting professor at the Nanyang Technological University, Singapore, on sabbatical from the Indian Institute of Management. He has conducted research at ESSEC and INSEAD in France, and has been a consultant with the Institute of Development Studies at the University of Sussex, UK. His research interests are in advertising communication research, marketing decision models and experimental design. He has a keen interest in researching the growing and vibrant Indian advertising industry.