Flemming Hansen is a Professor at the Copenhagen Business School, and head of Forum for Advertising Research. From 1973 to 1989 he was part–owner and chairman of the board for AIM Research in Denmark. He has been Vice President of ESOMAR and EMAC. He is an advisor to the Danish Circulation Board, the Ministry of Communication and a committee set up by the Danish Prime Minister. He is member of the board for Gallup AS – a part of Taylor Nelson Sofres. He has written more than 100 articles in international journals and proceedings, and he is author of several books on consumer behaviour and communication.