Michael Ewing is a Professor in the Department of Marketing, Monash University, Melbourne. Dr Ewing's research focuses primarily on advertising and web site evaluation, Internet strategy, cross-cultural measurement equivalence, agency–client relationships, and brand management. Amongst others, his work has appeared in the Journal of Advertising Research, the Journal of the Academy of Marketing Science, the Journal of Business Research, the International Journal of Advertising, Business Horizons, Industrial Marketing Management and Public Relations Review. He serves on the editorial boards of six journals, including the Journal of Advertising Research and the International Journal of Advertising.