Pierre Berthon is currently Associate Professor of Marketing at Bentley College. He has held academic positions at Columbia University in the US, Henley Management College, Cardiff University and University of Bath in the UK. He has also taught or held visiting positions at Copenhagen Business School, Norwegian School of Management, Cape Town Business School, and Athens Laboratory of Business Administration. Pierre's research focuses on electronic commerce, marketing information processing, organization and strategy, and management decision–making. He work has appeared in journals such as Journal of the Academy of Marketing Science, Journal of Business Research, Business Horizons, among others. A number of his papers have won awards in the US and in the UK.