Michel Laroche

Michel Laroche is Royal Bank Distinguished Professor of Marketing at the John Molsen School of Business, and is a Fellow of the Royal Society of Canada and the American Psychological Association. He has received awards including the Concordia Research Fellow, Jacques–Rousseau Medal, and 2002 Living Legend of Marketing and has had published, among others, 27 books, 65 journal articles and 80 refereed proceedings. He has served as President of the Administrative Sciences Association of Canada, Marketing Editor of the Canadian Journal of Administrative Sciences and Associate Editor of marketing for the Journal of Business Research. Michel is a recipient of the JBR Outstanding Editor Award and is JBR Managing Editor.