Andrea Wetzler

Barbara E. Kahn
and
Dorothy Silberberg
University of Pennsylvania

The following article, 'Branding and Online Consumer Retailing,' was co–authored by two of our very best marketing MBA students at The Wharton School, University of Pennsylvania, Andrea Wetzler and Eileen Rosenfeld, both 2001 graduates. Both women were honored by being chosen through a rigorous selective process to be instructors for our undergraduate marketing 101 course. Thus, they not only learned while at Wharton, but also made a significant contribution back to the community.

Before coming to Wharton, Andrea Wetzler received her undergraduate degree from Dartmouth College. After college, she moved to Buenos Aires, Argentina where she worked for Unilever as an associate brand manager in the skin care group. In 1999 Andrea moved to the U.S. to join Vlasic Foods International, a Campbell's Food spin off, where she was on the Vlasic Shelf Stable Pickles marketing team. After graduating from Wharton, Andrea will join Accenture's Product Unit in London where she will work mainly with consumer packaged goods manufacturers and retailers.

The Wharton School at the University of Pennsylvania is considered one of the finest business schools in the world, and is frequently cited as the most effective in preparing graduates to lead organizations in a global business environment. It is one of four undergraduate and 12 graduate and professional schools of the University of Pennsylvania. Founded in 1881 as the nation’s first collegiate business school, Wharton is dedicated to creating the highest value and impact on the practice of Business and management worldwide through intellectual leadership and innovation in teaching, research, publishing, and service. There are more than 1500 MBA students and 200 executive MBA students currently at Wharton, and approximately 30,000 MBA alumni worldwide.