Brian Toomes

Robert F. Lauterborn
The University of North Carolina

Would�be advertising majors at the University of North Carolina at Chapel Hill are admitted to the School of Journalism and Mass Communication from the general college as rising juniors only if they meet a high grade�point�average requirement and pass a tough spelling and grammar exam.

As a double-major, Brian Toomes not only had to meet our requirements, he had to clear an equally tough set of hurdles to be accepted into the Kenan�Flagler School of Business. His passions include advertising, the Internet, and sports marketing. He hopes to get a job embracing all three when he graduates in May. As you�ll see from the article he wrote on the importance of a fan base to Internet marketers, the mix comes naturally to him.