Kevin
Lane Keller
Dartmouth College
Michael Reynolds is a 2001 graduate of the Amos Tuck School of Business at Dartmouth College. He holds a B.A. from New York University and an M.A. from Stanford University. Prior to coming to Tuck, he worked at Lycos for several years where he did sales, business development, and marketing. He enjoyed it immensely and learned first–hand the value of building a leading brand in a rapidly evolving marketplace. After Tuck, he'll be working for the e–strategy arm (formerly called Mainspring) of IBM Global Services, where, he hopes to specialize in helping companies leverage technology to do better marketing.
Mike was an outstanding student at Tuck, and one of the very brightest M.B.A. students I have ever had the pleasure to teach. He has a real maturity about marketing so that he could really 'cut to the chase' with his in–class questions and comments. He also has a quick wit that often brought levity to the discussion. Mike also did a two–term independent study with me that consisted of an in–depth examination of how consumers process ads. Mike's basic premise was that consumers often twist the meaning of ads to reflect their expectations and he provided strong experimental support for his conjecture. It was a remarkable effort for an MBA student as he conducted an in–depth review of some complex psychology literature as well as managed to design and implement a very nice experiment. Given his considerable talents and initiative, I foresee great things in the future for Mike. I think he will be just an outstanding marketer! I very much look forward to tracking his career.
When my prediction comes true, Michael will join a long list of notable Tuck graduates who have excelled in marketing. To highlight just a few, some of our successful graduates making a mark for themselves in recent years in marketing include Jim Rogers (T'74) at Lincoln–Mercury, Chris Shea (T'77) at General Mills, Larry Zwain (T'80) at McDonald's, and Beth Tilney (1' 83) at Enron, and Leonora Polonsky (T'85) at Procter & Gamble.
At Tuck, we strive to bring cutting–edge ideas to our teaching and research. Tuck's dual emphasis on teaching and research fuels an innovative thinking; research brings rigor to teaching and teaching brings relevance to research. Striving for excellence in both areas creates a dynamic and challenging environment for faculty and students alike. In the marketing area, new courses are always being introduced and existing courses are continually revised to address new challenges and reflect new approaches or applications.