Susanne Champ

Martin Block, Ph.D.
Northwestern University

Susanne Champ wrote this article while in her summer residency at General Mills in Minneapolis. She returned to Evanston this fall and will graduate in December. She has more than nine years advertising agency client service experience, including EURO RSG Tatham, Hal Riney & Partners, LOIS/EJL, and Michael Meyers & Associates. She began her career after graduating from Indiana University as a media planner, became an account executive and left her last agency, EURO RSG Tatham, as a management supervisor to come to the IMC program at Northwestern. Her essay speaks for itself. She is one of the best of her class of nearly 100 students. The organization that lands her will be extremely fortunate.