[PreviewText]
Today's Headlines, 16 Sep 2020
WARC News is a free daily newsletter.
Learn more about what you get with a paid subscription.
News 
AB InBev brews up livestreaming success
Anheuser-Busch InBev, the brewer, has enjoyed success with a livestreaming program that built connections with consumers during COVID-19. More…
News 
What Oracle’s TikTok deal means
News that ByteDance, the owner of TikTok, has reached a “technical partnership” with US tech firm Oracle for TikTok’s US operations opens the way for advertisers to continue spending on the platform. More…
Data 
85% of Amazon Sponsored Brand conversions happen on the first search page
Opinion Olivia Stancombe
Learning from change
As circumstances change, so too do people’s needs and values, and it’s in understanding those shifts that brands and business can successfully evolve to meet changing consumer mindsets, says Olivia Stancombe. More…
Article  FOR WARC SUBSCRIBERS ONLY
locked How to make effective food advertising in the COVID-19 era
News 
Brands can tap ‘new traditions’
The phrase ‘new normal’ has quickly become hackneyed and near meaningless, but people’s behaviours have changed and a more productive way of thinking may be around ‘new traditions’. More…
Article  FOR WARC SUBSCRIBERS ONLY
locked What marketers need to know about the in-game advertising opportunity
What do I get with a WARC subscription?
65,000+ articles covering the full spectrum of marketing communications.
Including over 15,000 effectiveness case studies revealing the campaign strategies of the world's leading brands to help maximize ROI.
Best practice guides that explain the how and why of marketing challenges to stay ahead of the ever-changing marketing landscape.
Marketing intelligence, trend reports, brand profiles and event reports to give your brands clear competitive advantage.
Get a demo
Think your company subscribes already?
Ascential Events (Europe) Limited, 2233 Wisconsin Ave NW, Suite 535, Washington, DC, 20007, United States
Managing Editor: Brian Carruthers. Please send editorial comments to newsdesk@warc.com and general queries to enquiries@warc.com.
You are reading the Americas edition of WARC News. Click here to change edition.
Forwarded this email? Click here to subscribe.
Email preferences | Unsubscribe
You have received this email because you have indicated you wish to receive emails from Ascential Events (Europe) Limited. For more information about how we use your information, please refer to our privacy policy.
© 2020 Copyright and Database Rights owned by Ascential Events (Europe) Limited