Today's Headlines, 14 Feb 2020
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Understanding the impact of short-form ads
Shorter form ads can at least match the performance of 15-second commercials on various important metrics for brands, according to a paper published in the Journal of Advertising Research (JAR). More…
Spotify seals podcasting deal with the Ringer
Spotify, the Swedish music and audio streaming giant, has extended its reach further into the growing podcast market with its formal acquisition of the Ringer, a US sports and pop culture platform. More…
Opinion Amelia Neate
The power pair: how couples are shaping influencer marketing
On Valentine’s Day, Amelia Neate, from Influencer Matchmaker, notes how couples are driving a new wave of influencer marketing More…
Ad blocking rises to all-time high
Instagram gains a larger audience than Facebook
Instagram had a larger audience than parent company Facebook among the top 50 brand profiles worldwide in Q4 2019, while total interactions on Instagram were nearly 20 times larger than those on Facebook, new research has revealed. More…
locked Inside the NHL’s social media and digital content power play
Unilever will stop food & drink marketing to children
FMCG giant Unilever has announced that it will stop the marketing and advertising of its products to children by the end of this year, amid concerns about rising global obesity rates. More…
locked Experiential marketing in 2020
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