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Today's Headlines, 03 Dec 2019
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News 
African-American women help drive Ford’s growth
Ford, the automaker, is seeking to authentically engage with Black women, an audience that is a major source of growth for vehicles like its pick-up trucks. More…
News 
Tapping the Chinese diaspora
Brands looking to break into China should consider tapping into what a new report calls “the hidden consumption force” – the huge number of overseas Chinese residents who continue to have a strong influence on their home country. More…
Data 
Mobile data use to triple by 2025
Opinion BrandIndex
YouGov Ad of the Month – US: Disney+
Disney+ is the fairest of them all – at least when it comes to advertising awareness. More…
News 
How Black Swan predicts the future for PepsiCo, Unilever, and Danone
Whether attempting to capitalise on a short-term fad, or redirect investment toward a long-term trend, a startup has developed a technique to find the signals in vast quantities of unstructured social data that claims 90% accuracy at a six-month projection – here’s what we learned. More…
Article  FOR WARC SUBSCRIBERS ONLY
locked Putting data at the heart of the path-to-purchase journey
News 
WARC Awards: Social judges announced
Senior executives from L’Oréal, Accenture and Sling TV are among the judges being announced today for the Effective Social Strategy category in the 2020 WARC Awards scheme, a global search for next-generation marketing effectiveness. More…
Article  FOR WARC SUBSCRIBERS ONLY
locked How Rent the Runway became a fashion hit
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