Today's Headlines, 10 Oct 2019
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How Dollar Shave Club taps the power of data
Dollar Shave Club, the direct-to-consumer grooming brand owned by Unilever, has enhanced its data capabilities so that it can operate in the most nimble, impactful way when it comes to tapping the power of this information stream. More…
Brand experience is central to successful DTC brands
DTC businesses are all about creating brands and growing them – and while there’s an understandable emphasis on performance marketing, the brand experience is ultimately a key factor in success or failure, says a marketer with experience of both DTC brands and one of the biggest traditional FMCG brands. More…
American teens watch more on YouTube than Netflix
Opinion Mike Teasdale
My daughter wants veggie rolls, not gender roles
Ads can’t change the world by themselves – that’s not their point – but they are far more effective if they reflect the world the audience aspires to. The ASA’s new rules help the industry to do this, argues Mike Teasdale. More…
locked The growing world of e-sports
NBA tweet row grows as Chinese brands scrap sponsorship deals
The fallout from a tweet by the Houston Rockets basketball team’s general manager Daryl Morey in support of Hong Kong protesters appears to be growing, with potential implications for other foreign brands in China. More…
locked What short adverts can and cannot deliver
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