Today's Headlines, 12 Sep 2019
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Sephora brings consumers into influencer recruitment
Sephora, the beauty retailer, created significant buzz around its expanding influencer roster by directly involving the followers of these online mavens in the recruitment process. More…
Apple’s new-found aggression
With its latest iPhone event, Apple made headlines less for its flagship device as for its new willingness to undercut, bundle, and price competitively. More…
Spotify's strategy to gain an edge on podcast rivals
The Swedish audio streaming company Spotify is investing heavily in creating and acquiring new podcast content as it aims to gain an edge over rivals by creating ‘content so good that you switch over,’ according to its chief content officer. More…
Opinion Lucy Aitken
Shell’s Americo Campos Silva: “Understand what people are interested in”
Want people to pay more attention to your advertising? Then understand what their concerns are as opposed to screaming at them, Shell’s Americo Campos Silva, chair of the Effective Channel Integration category at this year’s WARC Media Awards, tells Lucy Aitken. More…
YouTube removes 9 million inappropriate videos but brands still at risk
locked MENA Strategy Report 2019
Joining the dots of online and offline WOM
When it comes to word of mouth, brands have been quick to focus on online engagement via social media and to then assume offline conversations are the same – but research shows brand conversations across different channels have almost no relationship to one another. More…
locked What’s working in radio and audio
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