Today's Headlines, 14 Aug 2019
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Three key trends within marketing innovation
Salto: France's broadcasters to launch Netflix challenger
French broadcasters can breathe a sigh of relief as the country’s regulator gave the green light to plans to join forces to create a digital platform to challenge Netflix. More…
Growth in Google paid clicks at all-time low
Opinion James Draper
Native in-game ads will future proof digital advertising
Gaming is growing, and advertisers have an opportunity to reach gamers in new ways. Bidstack’s James Draper argues that in-game advertising brings the scale of mass-media exposure without ruining playing experiences. More…
locked Examining the mobile payments industry
Nike capitalises on subscription buzz
Nike, the US sportswear giant, has outlined a new scheme designed to help parents find shoes for their children’s growing feet and changing tastes, in a signal of a broader push toward subscription models for sustainable revenue streams. More…
locked Inside P&G’s connected TV advertising strategy
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