Today's Headlines, 17 Jul 2019
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Uncertainty stalls UK marketing budget growth
Growing economic uncertainty, continued ambiguity over Brexit and additional risk through a change of political leadership in the UK are among the factors that stalled the growth of marketing budgets in the UK during the second quarter. More…
Amazon's Prime Day is a boon for publishers
Amazon’s site-wide promotion, Prime Day, rewards members with big discounts and publishers from around the internet are capitalising on the affiliate marketing opportunity. More…
Over half of Italian podcast listeners consume at home
Opinion Lena Roland
How to succeed in marketing? Acquire more knowledge
As Managing Editor, Knowledge at WARC, she would say that: Lena Roland passes on a couple of useful bits of advice. More…
5G will blend physical and digital experiences
The roll-out of 5G technology will enable brands to create experiences that “merge” the physical and virtual worlds in increasingly powerful ways, a leading executive from Qualcomm, the chip manufacturer, has argued. More…
locked Why today’s news consumers value reliability and relevance
WARC Media Awards: Tech judges announced
Senior executives from Diageo and Snap, as well as global agency leaders from digital and strategic roles, are joining the judging panel for the Effective Use of Tech category in the 2019 WARC Media Awards. More…
locked Is product innovation better than advertising?
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