Today's Headlines, 20 Jan 2021
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P&G’s Pritchard predicts all ads will involve 'some form of digital'
All advertising will ultimately incorporate “some form of digital” component in the future, Marc Pritchard, Procter & Gamble’s chief brand officer, has predicted. More…
Famous brands send Premier Foods’ profits soaring
Consumers stuck at home during lengthy lockdowns are turning to familiar brands for consolation, judging by trading results from the UK’s Premier Foods, the maker of Mr Kipling cakes and Bisto gravy. More…
Opinion Lydia van den Dries
The show must go on: Delivering successful partnerships during lockdown
Lydia van den Dries shares how brands including Johnson & Johnson, Just Eat and Barbie have continued to partner with publishers and content creators during lockdown. More…
TikTok leads the social pack as user activity doubles
locked Carat Trends 2021: The year of emotionally intelligent marketing
Investors call out Omnicom and Home Depot on ads fuelling misinformation
Investors in advertising giant Omnicom and the home improvement retailer Home Depot are calling for investigations into whether the companies may have paid for digital ads that appeared alongside hate speech and misinformation. More…
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