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WARC ascential logo 22 Sep 2023 EMEA edition

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Good morning, 

CFOs are easy to paint as the bad guys; but learning how to work and think like them is a key skill for marketers. 

Today’s newsletter is 540 words: 

Datapoint: Amazon’s appeal to consumers and YouTube’s appeal to marketers

In opinion: Jo-Ann Foo looks at planning for Meta’s Threads

On the podcast: Why anime is the next big subculture for marketing

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Advice to CMOs: learn finance lingo and protect your budgets
At a time of economic uncertainty and changing customer behaviour, which is pushing CEOs to cut costs wherever they can, it’s never been more important for CMOs to talk the language of finance if they’re to protect their budgets.
Talking to the CMO
Differentiation and the ‘deadweight’ economy
With recent reports suggesting that inflation may be stabilising, Gartner describes the new climate as a “deadweight” economy and it will involve businesses investing in differentiation to succeed, the research firm argues.
Why differentiation matters
Think before jumping into the metaverse
Researchers in Mexico have unpacked what consumers think about the metaverse to offer brands a few insights into navigating the virtual space.
What people think of the metaverse

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Opinion - Jo-Ann Foo
Unravelling Threads: The good, the bad and the facts
Threads sparked a wave of excitement for the industry but the past has shown how brands can begin to plan for the day when they advertise on this platform, says Analytic Partners’ Jo-Ann Foo.
Read the new column here
Amazon top again as consumers’ preferred media brand, marketers favour YouTube
The latest Kantar Media Reactions study looks at preferred ad platforms and channels among consumers and marketers.
Get the data
Global News

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