AA/WARC Expenditure report: UK’s ad market grows 6.1% in 2023

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The AA/WARC Expenditure report, released today, shows the extent of digital advertising’s dominance in the market, as the UK ad market now looks to 5.8% forecast growth in 2024 to reach nearly £39bn.

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Online formats now account for over three-quarters of UK ad spend

The UK’s ad market grew 6.1% in 2023 to reach £36.6bn, according to the latest Advertising Association/WARC Expenditure Report, with online formats accounting for 78.4% of that total.

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