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Today's Headlines, 24 Jan 2022
 
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How agencies are pitching a metaverse entry to clients
It’s the future of the internet, it’s a frothy investment market, it’s a tussle over the very fabric of how we humans will interact with each other, or it’s a game: the metaverse is, apparently, all around – here’s what agencies are pitching. More…
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Digital advertisers not trusted on data protection
Less than a quarter of consumers trust digital advertisers and social media platforms when it comes to protecting their data, according to a study by the Advertising Research Foundation (ARF), the trade body. More…
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Still or sparkling: How to convey carbonation in a brand name
Carbonated drink manufacturers can use sound symbolism to stand out from the competition by manipulating specific speech sounds in a brand name to enhance the perceived carbonation level of their beverages. More…
Opinion Christian Polman
Unlocking the power of the middle funnel to drive sustainable growth
Christian Polman looks at the growing importance of the ‘middle funnel’ in bridging both brand building and performance marketing using community engagement.  More…
Report 
The Marketer’s Toolkit: Future Thinking 2022
Data 
Netflix reaches 222m subscribers, driven by APAC and EMEA
Feed 
Record number of hours spent on mobile in 2021: Report
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