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How agencies are pitching a metaverse entry to clients
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It’s the future of the internet, it’s a frothy investment market, it’s a tussle over the very fabric of how we humans will interact with each other, or it’s a game: the metaverse is, apparently, all around – here’s what agencies are pitching. More…
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Report
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The Marketer’s Toolkit: Future Thinking 2022
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Part of the Marketer’s Toolkit 2022, this Future Thinking report examines five emerging metrics, frameworks and concepts that we believe will be most important in helping to drive marketing effectiveness in 2022 and beyond. More…
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Record number of hours spent on mobile in 2021: Report
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Mobile continues to dominate as consumers spent a record total of 3.8 trillion hours on mobile in 2021, with 4.8 hours a day spent on mobile in the top 10 mobile markets, according to App Annie’s State of Mobile 2022 report, which lists the global trends. More…
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