WARC Awards for Effectiveness, North America: 2022 Cultural Impact Judges

Cheryl Guerin

JURY CHAIR FOR BUSINESS-TO-BUSINESS, CUSTOMER EXPERIENCE AND CULTURAL IMPACT
EVP, Global Brand Strategy & Innovation, Mastercard

As Executive Vice President, Global Brand Strategy & Innovation of Mastercard, Cheryl leads the overall stewardship of one of the world’s most iconic and recognizable brands. A passionate and accomplished marketer, Cheryl oversees the strategy and activation of Mastercard’s highly decorated Priceless campaign, advancing the brand to consumers and B2B audiences.

Cheryl Guerin

Jesús Cervantes

VP Cultural Strategy, Media.Monks
As Cultural Strategy VP at Media.Monks, Jesús is in charge of injecting a culturally relevant point of view to Social AOR clients around the world, as well as creating proprietary cultural intelligence tools for global implementation that blend cultural research with entertainment formats that feed the clients’ social feeds of Media.Monks. He has over 12 years of experience in the advertising industry, specializing in a journalistic approach to brand strategy.

Jesús Cervantes

Martyn Clarkson

EVP Global Head of Strategy, Jack Morton
Martyn’s career has taken him all the way from New Zealand to the world. As Jack Morton’s EVP, Global Head of Strategy, based in New York, he is responsible for driving the agency’s strategic vision as well as its products and processes across the network. He also works closely with the agency’s team of strategists and creative leadership to infuse insight, innovation, and ideas into extraordinary work for clients.

Martyn Clarkson

Paola Escalante Leon

Head of Creative Shop Mexico, Meta
Paola has navigated through a variety of positions with Walmart Mexico, Televisa and Clarus digital as an Account Manager before moving onto Isobar Mexico where she took on several leadership roles within the agency. Paola leads the Creative Shop of Meta Mexico, in-house hub that collaborates with nearly all major advertising holding companies, brands, independent creators, influencers, artists and production hubs on creative work across the platform.

Paola Escalante Leon

Holmfridur Hardardottir

Chief Operating Officer & Executive Director, Interbrand
Holmfridur is Executive Director and Chief Operating Officer at Interbrand New York. She is responsible for the day-to-day business and operational functions of the business. Holmfridur also continues to build relationships with clients and ensure client engagement success. Prior to joining Interbrand, Holmfridur served as a member of FutureBrand’s senior management team, guiding all aspects of the organization’s client relationships, operations, and agency performance.

Holmfridur Hardardottir

Sarah Ivey

Chief Strategy Officer, North America, Havas Media Group
Sarah is the Chief Strategy Officer of Havas Media Group, leading strategy, intelligence and business intelligence across the client portfolio. A professional magpie, she focuses on audience insights and how that leads to bright shiny ideas. Having spent over 25 years on the agency side, her strategic work spans nearly all categories, countless brands, over 50 countries, and many top advertisers, including heavy hitters like Mars, Unilever, Amazon, Hyundai Kia, HSBC, The Home Depot and many more.

Sarah Ivey

Asif Khan

Strategy Director, Imagination
Asif aspires to create incredible experiences that impact culture. At Imagination Asif serves as a lead strategist for the Ford Motor Company account, one of the agency's longest lasting relationships. He's been involved in helping to make the case for Ford's auto show program to restart in a post-COVID world, devising new experiences that disrupt the status quo, and also ensuring Ford and its iconic line-up of vehicles is able to reach and resonate with a new generation of diverse audiences.

Asif Khan

Elena Klau

Global Chief Strategy & Analytics Officer, Momentum Worldwide
Elena leads the strategy, measurement, research and analytics teams at Momentum Worldwide, working across all the agency’s clients, including American Express, William Grant & Sons, Coca-Cola and more. As strategy lead, Elena has been instrumental in helping Momentum win the industry’s largest pitches, all powered by the potential of data. She joined Momentum in 2011, bringing both qualitative and quantitative marketing research experience and specializing in measurement and analytics across events, sponsorships, promotions and shopper marketing.

Elena Klau

Laurent Leccia

Executive Creative Director and Partner, FRED & FARID New York
Laurent is Partner and Executive Creative Director at FRED & FARID New York. He started his career in France, where he joined FRED & FARID at the very debut of the agency in Paris, and since then he's been part of two office launches: Shanghai in 2012 where he became creative lead on Porsche and Coke, and New York where he leads creatives since 2016 on brands like Remy Martin, Google, HP, Stella Artois, Air France, and JPMorganChase.

Laurent Leccia

Archana Mahadevan

VP, Strategy Director, DDB Chicago
Archana is a VP, Strategy Director at DDB Chicago and an immigrant from India. She’s a passionate advocate for diversity, equality and inclusion in advertising and works hard to bring the “immigrant gaze” to the world through the work she does.

Archana Mahadevan

Sean Rugless

President and Chief Strategist, The Katalyst Group
Founder and President of the Katalyst Group, Sean is an accomplished executive with a passion for building innovative and impactful business solutions. As a corporate brand management alumnus of Procter & Gamble and chamber of commerce executive, he brings a unique perspective to building scalable business models, creating well-aligned strategic partnerships, and developing brands that resonate across diverse consumer markets.

Sean Rugless

Trinh Tham

SVP Revenue and Digital Strategy, Universal Music Canada
Trinh has over 20 years of expertise building brands, operating billion-dollar P&Ls, and experience in multinational environments across the Grocery, Foodservice, Retail, Media & Entertainment and Technology industries. She has a reputation for successful business and digital transformation, innovative strategic thinking, operational excellence, building talented and diverse teams, and a deep commitment to the customers and brands she serves. Before joining Universal Music Canada, Trinh was the EVP Marketing and E-Commerce for Harry Rosen.

Trinh Tham

Trevor Thomas

VP Strategy, VMLY&R
After beginning his career in the music business, a quarter-life crisis led Trevor to leap into the world of advertising, specifically strategy, where his passion for uncovering and understanding the minutest of details became a highly desirable professional attribute. He has worked in some of Canada's top agencies and strategy departments and learned from many of the country's top strategic minds, which helped him become the seasoned strategy leader that he is, with his work being awarded both nationally and internationally.

Trevor Thomas